Suggested market strategy for Nandos restaurant chain

Suggested market strategy for Nandos restaurant chainIt is an individual report outlining a suggested merchandise strategy, focusing in detail on one of the organize markets, for the future marketing direction of the chosen organisation(NANDOS) in dealing with the issues and problems identified. It is based on the swot and twos analysis done on nandos.According to the in front look for done on nandos the formulation of suspend shoot fors and objectives and critically discussion of the strategic chocranks is done. IdentifIcation and discussion of the image and positioning strategy is also done which is depict by a tactical marketing plan, discussing in detail any relevant marketing mix activity.The swot analysis and marketing mix plans of its competitors is described.The aim is to concentrate on marketing strategies rather than focusing on wider corporate strategic management issues.The main focus of this assignment is on developing an appropriate tactical marketing mix plan fo r a recommended strategy and demonstrating evidence of wider research and reading.Nandos is one of the fastest exploitation restaurant chain with a portugese/Mozambique theme.Nandos is cognise as the home of legendary grilled peri peri chicken.Nandos was born in 1987.earlier it was named as chicken land, but was renamed again after its founder Mr. Fernando Duarte.Started in southwesternern Johannesburg, South Africa with a Portuguese/Mozambi toilette theme.It was formed by two friends Fernando Duarte and Robert Broz in africa.It has specialty of pertly-flamed grill chicken modifyd with Periphery sauce, indigenousIts growth can be seen with the fact that there are around 700 restaurants in 29 countries.It launched its first restaurant in UK in 1992 and now has to a greater extent than 200 Nandos in here..FUNCTIONSIt is a restaurant dedicated to people with an craving for life, people who love to laugh and exist to eat. At Nandos we believe in our flame-grilled Periphery Chicke n, we believe its the best in the world. Taste the only one of its kind essence and fire of our Periphery chicken which is only one of its type.Nandos is of the finest restaurant chain in the world as it promises to offer a world class chicken experience at reasonable determines with unfailing quality, value and dedication to its consumers.Human Resource TeamNandos earlier known as chickenland originated from South Africa.It is chain of chicken restaurants, which arrived in the UK in 1992. Nandos has around 137 restaurants with a staff of 2,000 and an HR team of 30. Each restaurant has a team of two buddies who are in charge of HR department . (http//www.nandos.com)Nandos management focuses on giving friendly and prompt works to customers.It also focuses on placing a strong emphasis on staff motivation, believing that happy employees are the key to provide good customer service. Every restaurant jitney is known as a Patraos meaning Portuguese for head of the family. Area managers are known as MDs and severally has a fun budget to reserve parties and days out for staff.The management is considered to be very important in running the restaurants.FINANCENandos has been growing as a restaurant at a rapid rate.it has approximately 700 eateries in about 29 countries with the operating profits of about $140 one thousand thousand. iIt was launched in the UK and Ireland itself in 1992 and now has 217 restaurants here, all directly have and operated.Whereas in its originating country i.e South Africa,it has about 250 outlets which are franchises. Most of its other markets are populated by franchises. (Business Times Online, UK)One of the most important marketing tool is 7 ps of marketing7 Ps of MARKETING7 ps of marketing include physical evidence, place, price, product, process, promotion and people.PHYSICAL show upNandos popularity could be easily judged by looking through its on firing increasing locations around the globe.Its roots can be seen in almost all g rowing nations.It is spread in around 31 countries which includeAustralia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kuwait, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Turkey, UAE, UK, USA, Zambia and Zimbabwe.Nandos is doing extremely good and spreading its spreading very fast around the globe.. householdPlace is reffered as the locations around the globe.It aims at describing the the total number of outlets.Nandos is positioned in around 31 countries with more than 700 restaurants and is still growing rapidly.PRICEPenetration pruneIt is based on keeping the offering hapless priced to grab the maximum market shareCompetition pricing-In this the focus on price is less as compared tonon price competitionitems such as location and servicePsychological pricing-This is market based approach where the customer thinker is intensely affected.PRODUCTNandos Product portfolio prim arily comprises of flame grilled Periphery chicken which is the main focus of customers.The chicken is mainly served in quarters,halves and wholes.Cold drinks, shakes, ice tea , appetizer are also served at a nominal price.Nandos also serves burgers, pitas, salads, wings and wraps. In some countries, Nandos sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and the Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish). (www.nandos.com)It also manufactures a blow of sauces which include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (www.nandos.com).PROCESSAmazing taste with nutrition -The chicken provided is lower in fat with great taste and high on protein.Freshly prepared Premium chicken are selected for Nandos. Then they are trimmed for excess fat and marinated in Peri-Peri sauce for 24 hours for the amazing taste. thrilling Grilling Chicken is properly grilled naked on an open f lame resulting in lower cholesterol and fat. And is basted on customer preference manage lemon and herb, mild or extra hot Peri-Peri.Uses 100% natural ingredients and no preservatives, flavors, colors and no added MSG.PROMOTION360 promotional techniques are used.For winning prizes and discounts discover cards are given when an order is placed on various combo meal.Special offers like value meals offer greater value for specie for the customerPEOPLEFriendly and prompt services to customers.Appropriate interpersonal skills, aptitude, and service knowledge.Responsiveness, reliability, assurance, empathy are the KRAsTransforming the transaction value to the customer life time value. trading operationsNandos is known for its overwhelming staff. They give their best to make it a lifetime experience for the customers. I interviewed some crowd to judge about their experiences in nandos and fit in to the people it was one of the best restaurants experience for them. Best known for its pe ri-peri chicken which is really mouth watering. Even if the restaurant is busy the order placed comes to you in less than 10 -15 minutes. Unlike other restaurants the staff cooperates instead of annoying the guests. One of the best part about nandos is that it has options for vegetarian people too.There are some varieties of options to demand from pastries and other desserts priced between 2 to 3.The service is very quick and wonderful. One can choose from different varieties of menu. So nandos could be an lifetime and mouthwatering experience for the people. adversary ANALYSISPOSITIONING OF COMPETITORSMC DONALDSIt positions itself as the leader in quick service restaurants.In order to maintain dominance, they market to a younger set of persons, much in the same way that our Im Lovin It campaign does.KFCKFC corporation positions itself as the worlds most popular chicken restaurant chain, specializing in extra crispy hot up chicken, Twister and Colonels Crispy Strips chicken with h ome style ideas which are different from othersSWOT MATRIX OF McDonaldsHere are some major strengths,weakness,oppurtunities and threats of mc donalds are described.StrengthsMcDonalds is considered as a market leader in both the domestic and international markets.It has an efficient forage preparation style that follows the process in a systematic wayThe food is cheap and lots of variety is available.Weaknesses highschool renting cost and high fixed cost.Price competition with the competitors resulting in low revenue.There is lack of product innovation as the same menu is being used from a long time.OpportunitiesIt can adapt to the needs of the societies and change an innovative product lineMcDonalds still has plans for more international expansion.ThreatsThe companys aggressive international expansion.Foreign currency fluctuation as it uses standard pricing for its food items.SWOT ANALYSIS OF KFCStrengthsKFC has strong trademark recipes.Ranks highest among all chicken restaurants for its convenience and menu variety.Distribution strategy.WeaknessesAdmitted inability to provide quality service.Lack of knowledge about their customers.Conflicts between KFC and PepsiCo cultures.OpportunitiesOverseas expansion with the rapid economic growth.Updating restaurants.ThreatsIncreasing wage rates directly affect menu prices.Changing customer demands.stigma AUDITKFCMcDonaldsBrand imageBucket chicken, wings of chicken, their mascotChicken burgers, cone ice cream, RonaldWhat is your perception towards the customerEnjoy Crispy ChickenExperienced service which is the industry standard.Roles these brand play in your lifeGlobal AppealGlobal appeal with providing best service in industryWhat is the reason for going thereTo have chicken servedA multi fast food choiceLevel of awarenessHighHighPESTLEPestle is an abbreviation for the factors that should be understood by a company as part of its environmental analysis. It is described asP PoliticalE EconomicS kind/CulturalT Tec hnologicalL LegalE Environmental.OPPORTUNITIES THREATSOpportunitiesThreatsPeople are more open to experiment with food now a day. rapid growth in food industryInternational expansionDemographic trendsRapid economic growthStrength of competition.Rising sale of deputize goods. ex- Mc Donalds cheap chicken mayo burger (99p).Mature/overstored industry.More health-conscious consumers.Loyalty enjoyed by the present competitors.Economic downturnInternalFactors(IFAS Table)ExternalFactors(EFAS Table)TOWS MATRIXStrengths (S)Branching (29 countries)Its fresh (never frozen) marinated for 24 hoursGrilled to order (healthy)Customer able to choose level of spice in food.In the UK itself 214 restaurantEvery restaurant is unique on an individual basis design2010 one of the worlds top 30 hottest marketing brandsWeaknesses (W)Menu updating cycle is too longLess care for religion and vegetarian costumerHigh renting cost , fixed costRelatively high food priceHealth problem about grilling foodTra ditional grill food cant satisfy all the costumers.Does not provide online orderingOpportunities (O)People are more open to experiment with food now a day.Rapid growth in food industryInternational expansionDemographic trendsRapid economic growthS-O StrategiesThere are room for more international expansion (S1, O3)Increase number of outlet in current market (S1, S5, O1, O2)Increase marketing effort on healthy food (S2, S3, O1)Adding impertinently menu items (S3, O1)W-O StrategiesAdd more food categories (w1 w2 w6 o1)Add online service with home delivering (w7 o2)Decrease the fixed cost of the food (w2 w3 05)Threats (T)Strength of competition.Rising sale of substitute goods. ex- Mc Donalds cheap chicken mayo burger (99p).Mature/overstored industry.More health-conscious consumers.Loyalty enjoyed by the present competitors.Economic downturn.S-T StrategiesOpen more outlets/Expand internationally (T1, T5, S1, S5) jazz the product prices (T1, T2, T6, S2, S3, S4)Start Home-delivery. (T1, S5, S7)Increase marketing efforts (T1, T3, S1, S5, S7)Attract more customers. (T3, T5, S1, S2, S3, S4, S5, S6, S7)Enhance the food making standards. (T1, T4, S2, S3, S4)W-T Strategies1. Should come out with some cheap products to compete with others.(w4,t2)2. mustiness use more healthy ingredients to attract the health conscious population.(w-5,t-4)3. Need to focus on strategies to gain more profit in economic downturn position(w3,t6)4. must come with more vegetarian products to attract the crowd.(t1,w2)TARGET MARKET PROFILEAge 18 30 year old (Generation y)Gender Male and egg-producing(prenominal)Income Moderate to highOccupation Students and Young Independent PeopleSocial class Middle to Upper ClassRisk perception Low endangermentNeeds-motivation Sports and independent imagesBrand loyalty StrongSTRENGTHBranching (31 countries)Its fresh (never frozen) marinated for 24 hoursGrilled to order (healthy)Customer able to choose level of spice in food.In the UK itself 214 restaurantEve ry restaurant is unique individually design2010 one of the worlds top 30 hottest marketing brandsCSF/CA MARKETING tiny Success Factors (CSFs) are the critical factors or activities required for ensuring the success of the business. The term was initially used in the world of data analysis , and businessAnalysis.( http//rapidbi.com/created/criticalsuccessfactors.html) small Success Factor (CSF) Marketing can help Nandos in the following areas of their businessSEO and SEMSocial Media MarketingQR CodesEmail CampaignsTrade Magazine Advertising lively MarketingLets take the example of the famous social networking web identify and see how it can benefit Nandos and how the brand name can be promoted using the World simple WebSocial Media Marketing on Facebook, Twitter, LinkedIn, etc is huge right now. Facebook has over 500 million active users and uses a targeting system for delivering ads that works.More than 500 million active users.50% of active users log on to Facebook in any given day.Average user has 130 friends.People spend over 700 billion minutes per month on Facebook.Average user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.More than 70 translations available on the siteUsing demographics and geographic analysis, ads should be targeted to the right sex, age group, metropolitan or national areas Facebook really delivers. Setting up smart campaigns for your wall posts and ads is crucial.. Custom pages can also be built listing your services, promotions, and more. Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are before long located. S o masses can easily be reached and brand can be promoted easily with the direct technique.

Divorce In The United States :: essays research papers

As we have come closer to the end of the millennium, it is been easier to obtain an escape from a broken marriage. There have been many another(prenominal) laws concerning divorce enforced in the United States that allow a quicker processing time. These laws, often referred to as &8220no-fault, allow a divorce to a couple even if only one spouse applies for it. Marriages can be turnd easily and for little or no reason. Laws including this no-fault policy should definitely not be enforced. The no-fault attitude towards divorce encourages casual actions in marriages. Studies show that divorce rates have increased 15-25 percent as a result of the no fault divorce laws. Making it easier for divorces to occur can decrease the quality of a marriage. In general all marriages go through bleak times making one partner often think about solace through divorce. Instead of working through the problems in a healthy manner, divorce through the no fault laws are quickly utilized to provide esc ape.The breakdown of a family can have many repercussions on the individual members with the least involvement. The children involved in a divorce are often times the most impacted victims of a divorce. Children with divorced parents are often left feeling neglected by the parent that has chosen to move out, unloved, and often times burdened with feelings of guilt. The poverty rates of single parented households are alarmingly high, and are often the result of divorce. With all these factors added together, divorce is a dangerous and scarring event in a child&8217s psyche. Recently, with the no-fault laws, it has been easier to dissolve a marriage for any reason or for no reason at all. In the past, divorces as well as marriages had to occur as an discernment or as a contract of responsibility. Through the no-fault laws, however, marriages can be dissolved by the wishes of only one spouse. Many believe that courts should treat marriages as any other contract and thus a divorce sho uld be considered a breach of a legal agreement. If courts hard-boiled business contracts as they treated marriages, and systematically favored the party that wished to withdraw, the direct result would be the collapse or decline in the economy. In conclusion, the lax no-fault laws concerning divorce in our acres are contributing to the moral decay of our society and should not be enforced.

Commercialization and Tourism of Tibet’s Sacred Mountains :: Travel Economics Papers

Commercialization and Tourism of Tibets sacrosanct patronageainsTourism is emerging as a major industry, and in recent decades, it has developed rapidly in mountainous regions throughout the world, especially in the Himalayas. Presently it is one of the fastest emergence industries in the world. The contemporary global middle-class spends a large amount of their disposable income on recreation and leisure. That money is increasingly being spent on activities such(prenominal) as mountaineering and trekking in the Himalayas and on the Tibetan plateau. This growth in the tourism sector has increased the influx of capital into the Tibetan saving magic spell at the same judgment of conviction negatively changing the socio-cultural aspects of Tibetan life and the environment in which Tibetan communities make their home. The increase in tourism in Tibet and the consequent commercialization of Tibets sacred mountains may lead to a loss of traditional forms of cultural expression among the diverse indigenous muckle of Tibet.Sacred WorldviewThe Tibetan people behold a sacred worldview that embodies adoration and worship for their mountains. As though realizing that their very existence depended on the water, which flowed down from the mountains, they worship them (Cameron 1984 31). To press out respect for the mountains, the Tibetans lined mountain tracks with shrines, adorned prayer-flags on mountain slopes, and they thought of mountain peaks as gods. Even the names the Tibetans give their mountains show respect. They identify Mount Everest the Goddess mother of the world and Annapurna the Bringer of Life (Cameron 1984 21).The Tibetan civilization and religion in fact has deep roots in an appreciation of the environment (Wardle et al. 1996 vi). In the Buddhist tradition, spaces become sacred by their association with the Buddha or with other sacred persons (Eckel 2002 65). Buddhism encourages this placement of value on land and nature. Buddhists b elieve that they live in symmetry with nature, are interdependent with it, and continuity exists. Therefore, any destruction of nature that may be caused by tourism is viewed as sacrilegious.Types of TouristsHumans in the Himalayas over sentence traveled for the purposes of trade, resources, work, pilgrimage, or socializing. Some confirmations that travel has been an ongoing feature of the mountainous regions are the intricate systems of walking trails, resting places, and mountain passes, and presence of cultural traditions such as inn keeping and porters. Trade, livestock movements, journeys to work and ceremony are all traditional events that link the Himalayan places to one another over time (Karan and Zurick 1999 16).Commercialization and Tourism of Tibets Sacred Mountains Travel Economics PapersCommercialization and Tourism of Tibets Sacred MountainsTourism is emerging as a major industry, and in recent decades, it has developed rapidly in mountainous regions througho ut the world, especially in the Himalayas. Presently it is one of the fastest growing industries in the world. The contemporary global middle-class spends a large amount of their disposable income on recreation and leisure. That money is increasingly being spent on activities such as mountaineering and trekking in the Himalayas and on the Tibetan plateau. This growth in the tourism sector has increased the influx of capital into the Tibetan economy while at the same time negatively changing the socio-cultural aspects of Tibetan life and the environment in which Tibetan communities make their home. The increase in tourism in Tibet and the consequent commercialization of Tibets sacred mountains may lead to a loss of traditional forms of cultural expression among the diverse indigenous people of Tibet.Sacred WorldviewThe Tibetan people behold a sacred worldview that embodies adoration and worship for their mountains. As though realizing that their very existence depended on the w ater, which flowed down from the mountains, they worshipped them (Cameron 1984 31). To show respect for the mountains, the Tibetans lined mountain tracks with shrines, adorned prayer-flags on mountain slopes, and they thought of mountain peaks as gods. Even the names the Tibetans give their mountains show respect. They call Mount Everest the Goddess mother of the world and Annapurna the Bringer of Life (Cameron 1984 21).The Tibetan civilization and religion in fact has deep roots in an appreciation of the environment (Wardle et al. 1996 vi). In the Buddhist tradition, spaces become sacred by their association with the Buddha or with other sacred persons (Eckel 2002 65). Buddhism encourages this placement of value on land and nature. Buddhists believe that they live in harmony with nature, are interdependent with it, and continuity exists. Therefore, any destruction of nature that may be caused by tourism is viewed as sacrilegious.Types of TouristsHumans in the Himalayas over time traveled for the purposes of trade, resources, work, pilgrimage, or socializing. Some confirmations that travel has been an ongoing feature of the mountainous regions are the intricate systems of walking trails, resting places, and mountain passes, and presence of cultural traditions such as inn keeping and porters. Trade, livestock movements, journeys to work and ceremony are all traditional events that link the Himalayan places to one another over time (Karan and Zurick 1999 16).

Elizabeth Barrett Browning :: essays papers

Elizabeth Barrett Browning Elizabeth Barrett Browning was born Elizabeth Barrett Moulton-Barrett at Coxhoe Hall, Durham County on March 6, 1806. She was one of twelve children. Her parents, Edward Moulton-Barrett and Mary Graham Clarke Moulton-Barrett had eight sons and quad daughters. Between 1809 and 1814 Elizabeth began writing poetry. In 1818 she wrote The Battle of Marathon and in 1820 her father had it published. When Elizabeth was fifteen years of age, she developed an illness and was prescribed Opium, which began her lifelong Opium habit. Elizabeths premiere published work was The Rose and Zephyr in 1825 at the age of twenty-one. A year later, she published An Essay on Mind. Both publications were anonymous and were financially supported by her family. Her father assisted in getting them both published. Elizabeth had commented later in her career that these works were Popes Homer make over again, or rather redone. She obviously thought very little of the early part of her career. Her Mother passed away in 1828 and Elizabeth began studying classical literary works under H.S. Boyd. Her next publication was Prometheus Bound, published in 1833 and once again, anonymously. This translation was from the Greek playwright, Aeschylus. Boyd re-ignited an interest of Elizabeths since childhood, in Greek literature and studies. During her youth, Elizabeth was self- taught in the field of view of literature. She read Paradise Lost, Dantes Inferno and the Old Testament, in Hebrew, which was obviously the backdrop for Prometheus Bound. In 1837 Elizabeths wellness deteriorated when she burst a blood watercraft affecting her lungs Elizabeth became an invalid. One year later, Elizabeth published her first volume of poetry under her own name, The Seraphim and Other Poems. This work received favorable reviews, which in turn, brought near a correspondence with Wordsworth, Carlyle, and Poe. Poe even wrote an introduction in Elizabeths two-volume edition o f poetry Poems in 1844. She truly began her literary career in 1838. Elizabeth moved to Torquay for her health and was often accompanied by different family members but her favorite was her brother, Edward. Elizabeths uncle passed away that same year leaving her financially secure. In 1840, Edward drowned in Babbacombe verbalize off Torquay. She then wrote De Profundis expressing her grief. In 1840, Elizabeth wrote The Cry of the Children. In 1841 she returned to London, still an invalid, and began working on reviews, articles, and translations.

Eating Disorders and Athletic Participation :: Health Nutrition Sports Papers

Eating Disorders and Athletic Participation Over the past few decades, there has been a colossal increase in the prevalence of anorexia nervosa and bulimia nervosa which accommodate emerged as major psychological and health problems. This increase in eating disorders has resulted from the intense societal pressure to diet and conform to an unrealistic weight and system size. For the general population of women, the lifetime prevalence of anorexia nervosa is approximately 0.7%, and that of bulimia nervosa is as high as 10.3% ( Taub & Blinde, 1992). Since many athletes contain similar behaviors to those with eating disorders, there has too been an increase in interest in whether athletes are at a risk for eating disorders. An increase risk of eating disorders among athletes has been proposed for several reasons. For starters, athletes tend to stage many personality characteristics such as perfectionism and the strive for high achievement which are found in patients wi th eating disorders. Other correlates include high self-expectation, competitiveness, compulsiveness, drive, self-motivation, and great pressure to be thin (Piracy, 1999). In order to improve performance, athletes whitethorn need to maintain a strong control and constantly monitor their be shape. This behavior has been identified as a risk factor for both anorexia and bulimia (Piracy, 99). In addition to the societal pressure to be thin, athletes have bare pressure for increased performance and ranking, which make them more cautious of their body size and shape leading them to become more susceptible for eating disorders. Although these characteristics may predispose athletes to eating disorders, some of these behaviors can as well be beneficial to their sport. For example, the drive for perfectionism can help increase athletic performance and success. It may also help in other areas of their live such as school and in social relationships. Studies Several of the early studies which attempted to estimate the prevalence of eating disorders among athletes yielded many mixed results. Some studies labeled college athletes as high risk, whereas others have found no support for such a label. The estimates widely varied button from 1% in anorexia and up to 30% in bulimia. In 1993, Sundgot-Borden and Larsen compared eating disorder correlates across sport categories with female college students and a female clinical population. Their results revealed that athletes concern in endurance and ball game sports did not differ on eating disorder correlates, and were not at risk for eating disorder correlates.

A Night To Remember Essay examples -- essays research papers

The RMS Titanic A Tragedy Based on Class. In April, 1912, the so called "unsinkable" Titanic set sail to in the raw York. The great ship was as big as five city blocks, and weighed thousands and thousands of tons. Everyone who was everyone grabbed a room on the luxurious ship for the trip of a lifetime. On April 14, 1912, the RMS Titanic struck an iceberg an sank into the icy depths of the North Atlantic. People were shocked at the news of the "unsinkable" Titanic sinking and this disbelief was due to the nineteenth Centurys conviction on science and industry to solve problems. When people set eyes on the most luxurious and biggest ship ever, they comfortably presumed it unsinkable. The Titanic, along with its size, had watertight doors and could keep afloat if four of its bottom compartments were fully flooded. So people safely assumed that they had overcame Gods power and that their great science and industry reigned supreme. This type of thought led to the quot e, "God himself could not sink this ship"(A Night to Remember p. 31) Other things that contributed to the reliance on science and industry were inventions in the Industrial Revolution, such as steam power. Steam power revolutionized transportation and brought about great changes to the dependability on ships such as Titanic, which used steam power. Also, during the Industrial Revolution, science was used to solve many problems and help out the birth of many great inventions. These inventions solv...

The Great Pyramid Essay -- essays research papers

OutlineThesis Statement The commodious benefit is a mystery to the modern age, take down though itspurpose, uses, history, and condition have challenged explorers for centuries it willalways be considered one of the greatest wonders of the world.1. wherefore was the Great gain built?A.Who built the Great benefit?B.Why was it built?C.Comparative theories.2.What was the Great profit used for?A.Religious uses.B.Astronomical uses.C.Environmental uses.3.How was the Great Pyramid built?A.Workers.B.Dimensions.C.Surrounding community.Why the Great Pyramid of Giza was built is a question that has been challenging archeologists, philosophers, and historians for cokes of years. What we do know is that the Egyptians built it during the fourth dynasty under the rule of King Khufu in the area know as Giza. (i) The amount of people that it took to build such a massive structure has been the subject of dispute for hundreds of years. The Greek historian Herodotus believed that it took one hun dred pace workers oer a twenty-year period to build the great pyramid, but recent archaeologists using modern calculations believe that the pyramid was built by four cat valium base laborers and sixteen to twenty thousand secondary workers but also over a twenty year time period. (ii) There are umpteen competing theories on why the great pyramid was built, none of them are definite but all of them are interesting. Many other pyramids have been built in the kernel East but none of the same stature. Other pyramids have been found to be burial chambers for various kings and pharaohs, but the Great Pyramid contained no burial remnants even though its essential design is the same as other pyramids, even containing special chambers for a king and a queen. (iii) modern font day scientists have discovered many interesting correlations between the location and dimensions of the Great Pyramid, that relate to the earth, the stars, and the seasons. (iv) Several controversies have risen ove r the give way hundred years about the reasons for the building of the Great Pyramid. Some theories believe that the Great Pyramid was built by or aided by stranger beings because of the detailed nature of its location and dimensions. While others believe that, the pyramid represented a symbol of ultimate power for t... ...tration along with metalworkers, joiners, painters, and draughtsmen because of various workshops found in the ruins. (xvi) It has been apprehension that feeding these armies of workers were extensive bakeries because bread mold from the same period has also been uncovered. (xvii) All these discoveries are the main reason why it is believed that this great lusus naturae of a structure was built out of national pride, by volunteers and not by slave labor as previously theorized. When one looks at the general task and complexity of building this Great Pyramid, it certainly will always remain one of the greatest accomplishments of humankind.Bibliography1. Pyra mid. Encyclopedia Britannica. 2003. Encyclopedia Britannica Premium Service. 27 Sep, 2003 .2. Egyptians. British transmit Service. 2003. British Broadcasting Service Interactive. 26 Sep, 2003 3. Excavations at Giza 1988 1991. University of Chicago. 1992. Oriental Institute, University of Chicago. 26 Sep, 2003 4. Q&A with Dr. Kent Weeks. The Learning Channel. 2003. The Learning Channel Online. 26 Sep, 2003 5. Great Pyramid Facts and Statistics. Egyptian Pyramids Index. 2001. Crystalinks. 27 Sep, 2003 The Great Pyramid Essay -- essays research papers OutlineThesis Statement The Great Pyramid is a mystery to the modern age, even though itspurpose, uses, history, and condition have challenged explorers for centuries it willalways be considered one of the greatest wonders of the world.1.Why was the Great Pyramid built?A.Who built the Great Pyramid?B.Why was it built?C.Comparative theories.2.What was the Great Pyramid used for?A.Religious uses.B.Astronomical uses.C.Envi ronmental uses.3.How was the Great Pyramid built?A.Workers.B.Dimensions.C.Surrounding community.Why the Great Pyramid of Giza was built is a question that has been challenging archeologists, philosophers, and historians for hundreds of years. What we do know is that the Egyptians built it during the fourth dynasty under the rule of King Khufu in the area known as Giza. (i) The amount of people that it took to build such a massive structure has been the subject of dispute for hundreds of years. The Greek historian Herodotus believed that it took one hundred thousand workers over a twenty-year period to build the great pyramid, but recent archaeologists using modern calculations believe that the pyramid was built by four thousand primary laborers and sixteen to twenty thousand secondary workers but also over a twenty year time period. (ii) There are many competing theories on why the great pyramid was built, none of them are definite but all of them are interesting. Many other pyramid s have been built in the Middle East but none of the same stature. Other pyramids have been found to be burial chambers for various kings and pharaohs, but the Great Pyramid contained no burial remnants even though its essential design is the same as other pyramids, even containing special chambers for a king and a queen. (iii) Modern day scientists have discovered many interesting correlations between the location and dimensions of the Great Pyramid, that relate to the earth, the stars, and the seasons. (iv) Several controversies have risen over the last hundred years about the reasons for the building of the Great Pyramid. Some theories believe that the Great Pyramid was built by or aided by alien beings because of the precise nature of its location and dimensions. While others believe that, the pyramid represented a symbol of ultimate power for t... ...tration along with metalworkers, joiners, painters, and draughtsmen because of various workshops found in the ruins. (xvi) It ha s been thought that feeding these armies of workers were extensive bakeries because bread mold from the same period has also been uncovered. (xvii) All these discoveries are the main reason why it is believed that this great giant of a structure was built out of national pride, by volunteers and not by slave labor as previously theorized. When one looks at the overall task and complexity of building this Great Pyramid, it certainly will always remain one of the greatest accomplishments of humankind.Bibliography1. Pyramid. Encyclopedia Britannica. 2003. Encyclopedia Britannica Premium Service. 27 Sep, 2003 .2. Egyptians. British Broadcasting Service. 2003. British Broadcasting Service Interactive. 26 Sep, 2003 3. Excavations at Giza 1988 1991. University of Chicago. 1992. Oriental Institute, University of Chicago. 26 Sep, 2003 4. Q&A with Dr. Kent Weeks. The Learning Channel. 2003. The Learning Channel Online. 26 Sep, 2003 5. Great Pyramid Facts and Statistics. Egyptian Pyramids Ind ex. 2001. Crystalinks. 27 Sep, 2003