Individual report on a given case study Essay Example | Topics and Well Written Essays - 1500 words

Individual report on a given case study - Essay Example Disneyland Paris targeted a market that focused on generating images, experiences, and products to customers that highlighted fun, service, and imagination. Its intended to offer a place where visitors could escape the concerns of the actual world through the magic of the mythical fairy tale and characters of the Disney family The Walt Disney Company has struggled to remain faithful to its commitment to producing unmatched experiences of entertainment. The company is built on a rich legacy of quality content that is creative and exceptional telling of stories since its founding in the year 1923. Disneyland was the most expensive single project of construction in Europe’s history and it remains the largest and most ambitious development of its type in the history of Europe (Sehlinger, 2010). It has a single exception of the channel that connects England and France. It took five years to be completed, costing more than 2.79 billion euros. It opened in 1992. Disneyland is a collection of adventures and shows drawn from Disney cartoons and films. However, according to Sehlinger (2010), Disneyland Paris has faced numerous challenges before its inception. One of them was seducing the government of France. A mob of protestors pelted Michael Eisner, the Disney chief executive with farm products from Brie, the day that the stock in Euro Disney was first offered on the Paris stock. Brie was one of the regions next to the future resort site. Moreover, young French communists shouted and heckled. Even citizens who were less radical expressed dismay on the Marne-la-Vallee beet farmers forced displacement. Disneyland Paris was aiming for a market that focused on generating images, experiences and products to customers that highlighted fun, service and imagination. It intended to offer a place where visitors could escape the concerns of the actual world through the magic of the mythical fairy tale and characters of the Disney family. Disneyland Paris